Qingdao’s Haier Group, founded in 1984, is on top by market share for the first time according to 2009 Euromonitor International, a world leading business intelligence firm. Haier Group’s major appliance unit tops the list with a retail volume market share of 5.1% which is up almost a point (0.8) from 2008. Haier’s big winners were the home & laundry appliance’ units which ranked first by global brand name, with 10.4% (up 3.7 points) and 8.4% (1.5 points) retail volume market share respectively. By continuing to providing innovative quality products, Haier’s ongoing strategy to bring value to its consumers around the world during the global economic crises has contributed to its success. Haier’s main competitors’ market shares in major home appliances specifically refrigeration and home laundry appliances have suffered, while Haier’s market share increased.
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Qingdao Haier On Top Of The World
Qingdao’s Haier Group, founded in 1984, is on top by market share for the first time according to 2009 Euromonitor International.
Qingdao Haier Co., Ltd. announced on June 6th, 2016, the signing of closing documents for Qingdao Haier’s acquisition of GE Appliances from General Electric. June 6th, 2016, marks the beginning of GE Appliances being part of Qingdao Haier.
Shares of Qingdao Haier Group jumped 4.9 percent to 25.4 yuan yesterday even though the Shanghai Composite Index fell 0.6 percent. Haier said it would buy the stakes of two of its subsidiaries in Hong Kong-listed under Haier Electronics Group Co., bring its holding in the unit to 51.31 percent.